Crisis Communications Skills for Local Elected Officials

In support of local governments facing financial shortfalls, the Center for Public Leadership and Governance is offering 25% off the registration fee for this class. The discount will automatically be applied at checkout.

This is an online course, offered on Zoom from 10AM - 12PM.

Facing the news media or an angry public can be nerve-racking even under the best of circumstances. In today’s governing environment, local governments are dealing with multiple crises, from COVID-19 and its economic fall-out to social tensions and hurricanes. Citizens want and deserve information about how these situations are being managed and how their best interests are being served by those in charge. Communicating these kinds of messages is an important skill to develop in order to be an effective local elected official.

In this on-line program, elected officials will learn how to communicate complex information to troubled and fearful citizens. You will learn how to balance facts with empathy and understanding, to convey stability in times that are troubled, and to engender your citizens’ trust that their best interests are being protected. The class features a combination of interactive lecture and simulations that related to how public officials should deal with the media and communicate with the public, especially in times of crisis.

Our presenter is Mark Weaver, crisis communications advisor and Adjunct Faculty member at the School of Government. He is an attorney and crisis communications specialist whose experience working nationally and with local governments, police, prosecutors, higher education leaders, and community groups makes him one of the most sought-after consultants in the public sector.

For Mark’s bio, click here: http://www.communicationscounsel.com/communityrelations

The North Carolina Association of County Commissioners provides cost offsets for county elected officials to attend LELA courses. For information on this discount click here.

  • Zoom, NC
    August 21
    Zoom
    Zoom, NC 27599
    View Scholarship Information

    The North Carolina Association of County Commissioners provides cost offsets for county elected officials to attend LELA courses. For information on this discount click here.

    View Cancellation Policy
    Course participants who cancel their registration on or before August 13, 2020 will receive a full refund. No refund will be made for cancellations on or after August 14, 2020, but you will receive a transferrable credit to be used within 12 months. Click here to view the School’s full cancellation and refund policy.

    In support of local governments facing financial shortfalls, the Center for Public Leadership and Governance is offering 25% off the registration fee for this class. The discount will automatically be applied at checkout.

    $100.00
    If you are a returning customer, please note that we have a new course registration system that we hope will be easier for you to use. If you encounter any registration issues, please explore our list of frequently asked questions or contact us at registration@sog.unc.edu or 919.966.4414.
For all registration questions, resetting passwords, or login issues please contact:

Dale Zuckert

Assistant Registrar, Registration and Client Services Group
919.966.4414
For questions regarding course details, including location, schedule, materials, and continuing education credits, please contact:

Jennifer Fulton

Program Associate, Leadership Group
919.962.3609
Manager of Elected Official Programming, Center for Public Leadership and Governance