Say What You Mean, Mean What You Say

*Instructors from the Department of Communication have pivoted their popular course “Say What you Mean” to help address crisis communication needs in the context of governing in a pandemic. The workshop will focus on best principles in crisis and risk communication as backed by evidence, and will be followed by break out and/or coaching sessions with experts in communication studies.

Does your job require speaking to groups, motivating others toward a common goal, or having difficult conversations with coworkers? If so, this workshop is for you. Our goal is to help you build the communication skills necessary to give excellent presentations, persuade others to support your vision of the future, and turn potentially destructive interactions into productive ones.

This day-long, interactive, skill-based workshop is focused on the needs of public-sector officials and open to anyone who wants to communicate more effectively. Experts from the UNC Department of Communication will teach you about the art of public speaking and lead you through exercises designed to help you create and deliver effective messages.

Please bring to class a written script, and be prepared to deliver a 5-7 minute speech on a topic you are likely to address in your normal work life. This script/speech will be the basis of intense, individualized attention throughout the day.

This course is taught by Christian Lundberg, Associate Professor of Rhetoric in UNC’s Department of Communication and co-Director of the University Program in Culture Studies, and graduate level associates from the department. More information is available at Vocable Communications.

The North Carolina Association of County Commissioners provides cost offsets for county elected officials to attend LELA courses. For information on this discount please click the link below.

Local Government Federal Credit Union offers scholarships to local government employees to apply toward tuition for conferences, classes, and seminars offered by the School of Government. There are four deadlines to submit applications:

  • March 1 (for courses starting between April 1 and June 30)
  • June 1 (for courses starting between July 1 and September 30)
  • September 1 (for courses starting between October 1 and December 31)
  • December 1 (for courses starting between January 1 and March 31)

Visit the LGFCU website for more information and to submit an application.

Additional information

 The School is proud to serve as a resource for North Carolina public officials during the COVID-19 pandemic. We are compiling free resources at to help you stay informed during this unprecedented time. To make our regular courses more accessible, we are offering a 25% discount on registration fees for programs that begin between March 23 through June 30.  The discount will be applied automatically at checkout.  Those who have already registered for courses at full price will be refunded this discount.

There currently are no scheduled offerings of this course.

Take a look at the last offering's agenda to know what to expect for the next offering. 

For all registration questions, resetting passwords, or login issues please contact:

Dale Zuckert

Assistant Registrar
For questions regarding course details, including location, schedule, materials, and continuing education credits, please contact:

Julia Marshall

Program Associate, Management and Leadership Group
Albert and Gladys Hall Coates Distinguished Term Teaching Assistant Professor, Center for Public Leadership and Governance