LELA 201 Rumor Control and Controversy: Effective Communications in Troubled Times

LELA 201 Rumor Control and Controversy: Effective Communications in Troubled Times will be held October 8, 2021 ONLINE via Zoom. The class begins at 10:00 a.m. and concludes at 12:00 p.m.

The world of politics is fraught with controversy and rumor. Some would say rumor and controversy are pillars of democracy; others would say they are signs of government gone amok. Regardless of the catalyst event, in the absence of facts surrounding a controversial situation, people make up their own stories and the rumor mill cranks up. Rumors become the de facto reality.  

Timely, factual, and empathetic sharing of key information is an effective communication skill that helps control misinformation and suspicion. Maintaining the public’s trust in your ability to lead and govern is key. In this class, elected officials will learn the skills needed to communicate with the public effectively in troubled times. 

This session will cover creative ways to get the facts out there (including but not limited to the media), identifying key audiences and effectively messaging to them, ensuring that you control the narrative, and finding the best tone for a constructive discourse in the midst of a controversy and over the long term.  

Your instructor, Mark Weaver, uses questions, real life examples, stories, interactive exercises, vivid images & videos to underscore the points about this complex topic. To learn more about Mark, see his bio here.  

LELA2.00 hrs
  • Online
    October 8
    View Cancellation Policy
    Course participants who cancel their registration on or before September 30, 2021 will receive a full refund. No refund will be made for cancellations on or after October 01, 2021, but you will receive a transferrable credit to be used within 12 months. Click here to view the School’s full cancellation and refund policy.
    Registration and payment for this course grants access for a single attendee. In order to register a group of attendees, please register each person individually. If you have questions, please contact our registration office at registration@sog.unc.edu or 919.966.4414.
There are no materials avaliable for this course at this time.
For all registration questions, resetting passwords, or login issues please contact:

Dale Zuckert

Assistant Registrar
For questions regarding course details, including location, schedule, materials, and continuing education credits, please contact:

Lisa Sheffield

Program Manager, Leadership Group
Communications Counsel
Manager of Elected Official Programming, Center for Public Leadership and Governance