Media Relations for Elected Officials

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government training,
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organization in the United
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The Joseph Palmer Knapp Library houses a large collection of material on state and local government, public administration, and management to support the School's instructional and research programs and the educational mission of the Master of Public Administration program. Reference and research services are available to all residents of North Carolina, and additional assistance is available to state and local government personnel, both elected and appointed.

Media Relations for Elected Officials

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Understanding the basics of media relations is essential before even the most simple press interaction, especially when it comes to making sure you get your message across.

Government communications expert Mark Weaver, consistently rated as one of our very best presenters, will cover the art of dealing with the media and communicating your message. Weaver is a national communications advisor with nearly three decades of national and Ohio-based experience in crisis communications and media relations—serving both public and private sector clients.

Program Topics:

How news media gathers information
How the media views you
Rules of engagement with the news media

Master the skills to compose an effective message and compile a plan to advance that message using earned media tactics such as print, radio, TV and social media. By the end of the session you’ll not only have a much better idea of what it feels like to interact with the media, you’ll have take-away points to help you use the media to get your message out.

Scholarship Information

Local Government Federal Credit Union ( Not Currently Offered DO NOT USE )

Local Government Federal Credit Union offers scholarships to local government employees to apply toward tuition for conferences, classes, and seminars offered by the School of Government. There are four deadlines to submit applications: