Social Media Strategies: Beyond the Basics (Level II)

If you are a local government professional who is actively managing your town/county social media accounts, this program is for you. 

Now that you’ve established a social media presence, how do you get the most from it? How can you use Facebook, Twitter, and other platforms to inform and engage your community?

Do you know how to develop an effective social media policy for your organization? What does the First Amendment protect in terms of citizens’ comments? How about employees’ comments?

Bring your device (tablets, phones, etc.). We will be using them! 

In this one-day, interactive course 9am-4pm, you will:

  • Get tips for increasing reach and engagement through various social media platforms;
  • Learn the elements of an effective social media policy;
  • Walk away with specific strategies to make social media work for your organization and community.

 

 

 

Local Government Federal Credit Union offers scholarships to local government employees to apply toward tuition for conferences, classes, and seminars offered by the School of Government. There are four deadlines to submit applications:

  • March 1 (for courses starting between April 1 and June 30)
  • June 1 (for courses starting between July 1 and September 30)
  • September 1 (for courses starting between October 1 and December 31)
  • December 1 (for courses starting between January 1 and March 31)
There currently are no scheduled offerings of this course.
For all registration questions, resetting passwords, or login issues please contact:

Dale Zuckert

Assistant Registrar, Registration and Client Services Group
919.966.4414
For questions regarding course details, including location, schedule, materials, and continuing education credits, please contact:

Julia Marshall

Program Associate, Management and Leadership Group
919.962.2771
Shannon Tufts
Associate Professor of Public Law and Government and Director, Center for Public Technology
Lydian Altman
Senior Manager of Leadership Curriculum Development