Social Media Strategies II-Beyond the Basics

  • Chapel Hill, NC

If you are a local government professional who is actively managing your town/county social media accounts, this program is for you. 

Now that you’ve established a social media presence, how do you get the most from it? How can you use Facebook, Twitter, and other platforms to inform and engage your community?

Do you know how to develop an effective social media policy for your organization? What does the First Amendment protect in terms of citizens’ comments? How about employees’ comments?

Bring your device (tablets, phones, etc.). We will be using them! 

In this one-day, interactive course 9am-4pm, you will:

  • Get tips for increasing reach and engagement through various social media platforms;
  • Learn the elements of an effective social media policy;
  • Walk away with specific strategies to make social media work for your organization and community.




  • Chapel Hill, NC
    November 1
    Knapp Sanders Building
    400 South Road
    Chapel Hill, NC 27599
    View Cancellation Policy
    Course participants who cancel their registration on or before October 24, 2019 will receive a full refund. No refund will be made for cancellations on or after October 25, 2019 days prior to course start date), but you will receive a transferrable credit to be used within 12 months. Click here to view the School’s full cancellation and refund policy.

This is a one day workshop 9am-4pm with breakfast, lunch and afternoon snacks. 


For all registration questions, resetting passwords, or login issues please contact:

Dale Zuckert

Assistant Registrar, Registration and Client Services Group
For questions regarding course details, including location, schedule, materials, and continuing education credits, please contact:

Jessica Khan

Program Management Associate, Leadership Group
Lydian Altman
Senior Manager of Leadership Curriculum Development
Shannon Tufts
Associate Professor of Public Law and Government and Director, Center for Public Technology