LELA 201: Social Media Strategies and Best Practices

This course will be offered online via Zoom on September 21, 2023 from 9:00am-12:00pm.

As an elected official, does your social media presence reflect what you value? Does it deliver the message you want to the people you want to reach? 

This on-line class will familiarize you with the variety of different social media platforms and users.  You will learn how to use various strategic tools to create an engaging social media presence. And you’ll discover some surprisingly positive uses of social media that can help you go beyond campaigning to governing!

In this class you will learn:

  • Key trends shaping the multitude of social media platforms.
  • The importance of knowing your audience – demographics matter!
  • What makes an engaging social media post?
  • How content shapes your message.
  • How your message can reflect what you value.
  • Tools that make it easy to develop a social media presence.


LELA Level:  This is a 201 level course in the Local Elected Leaders Academy. Participants will receive

3 credits towards their Master recognition level for attending this class.   

This training will NOT be recorded for on-demand access. 

There currently are no scheduled offerings of this course.
There are no materials avaliable for this course at this time.
For all registration questions, resetting passwords, or login issues please contact:

Dale Zuckert

Assistant Registrar
For questions regarding course details, including location, schedule, materials, and continuing education credits, please contact:

Jennifer Fulton

Program Manager, Management, Administration, and Leadership Group
Manager of Elected Official Programming, Center for Public Leadership and Governance