LELA 201: Tools for Persuasive Speaking

As elected officials, you want to persuade people that you are right. You want people to agree with you! You want your citizens to share your views!

Effective leaders are persuasive; they convince others their way is the best way. Persuasive speaking is truly about knowing your audience and sharing your ideas in ways that convince your audience to accept your views. Persuasive speaking is advocacy at its most basic level.

Elected leaders who speak persuasively are convincing, they are compelling, they draw others to their reasoning. They can help build consensus where none appears to exist, and they can help create bridges across seemingly disparate divides. This is what it means to meet your audience where they are, and craft messages that resonate with their values. Whether convincing your citizens to support a new Parks & Recreation bond or convincing your Legislators to support enhanced broadband access, persuading others that your views are valid is a considerable part of your role as an elected official.

In this workshop, you will learn tips and tools to help you convince others to follow where you lead. You will learn how to match your message to your audience and craft persuasive arguments that support your views. The class includes small group practice sessions with communications coaches to help you evaluate and refine your presentation skills.

The North Carolina Association of County Commissioners provides cost offsets for county elected officials to attend LELA courses. For information on this discount click here.

  • Online
    November 12
    View Scholarship Information

    The North Carolina Association of County Commissioners provides cost offsets for county elected officials to attend LELA courses. For information on this discount click here.

    View Cancellation Policy
    Course participants who cancel their registration on or before November 04, 2021 will receive a full refund. No refund will be made for cancellations on or after November 05, 2021, but you will receive a transferrable credit to be used within 12 months. Click here to view the School’s full cancellation and refund policy.
    $275.00
    Registration and payment for this course grants access for a single attendee. In order to register a group of attendees, please register each person individually. If you have questions, please contact our registration office at registration@sog.unc.edu or 919.966.4414.
There are no materials avaliable for this course at this time.
For all registration questions, resetting passwords, or login issues please contact:

Dale Zuckert

Assistant Registrar
919.966.4414
For questions regarding course details, including location, schedule, materials, and continuing education credits, please contact:

Julia Marshall

Program Associate, Management and Leadership Group
919.962.2771
Manager of Elected Official Programming, Center for Public Leadership and Governance