CH2M Hill and Town of Cary 2011 Water Resources and Water Conservation Survey Report

The Town of Cary’s 2011 Water Resources and Water Conservation Survey was conducted for CH2M Hill from October 29th through November 20th of 2011. BKL Research administered the telephone survey to 404 residents of the Towns of Cary and Morrisville. This resulted in a ±5% margin of error. The sampling frame included households that received billing for water/sewer from the Town of Cary which also includes Morrisville households.

The survey consisted of 42 core questions with related subparts to several of the questions. Respondents were asked to rate their perceptions of water supply issues, satisfaction with the Town’s water conservation program, reasons they conserve water, tools to encourage water conservation, information needed to manage their water usage, and cost issues related to usage. The survey also examined landscape/garden maintenance and usage of secondary water sources. A set of questions explored the respondent’s knowledge of several water saving methodologies. Another set of questions examined familiarity and participation with several Cary water saving initiatives. The respondents were asked how they prefer to receive information about water conservation. They were asked if they had taken any actions in the past two years to reduce water use. Those who did were subsequently asked which actions inside and outside the home they had taken. The last set of questions explored awareness of several Town watering ordinances. The survey primarily utilized a 9-point scale or a yes/no response format. The survey incorporated 6 demographic questions.