Social Media for Social Good

Discount available for groups
Kara Millonzi is the faculty lead for the new program Lead for North Carolina.

This course will take place at the School of Government in Chapel Hill, NC.

Facebook, SnapChat, ChatBots & HouseParty: What’s this got to do with government?

If you are a local government professional who is actively managing your town/county social media accounts, this program is for you. 

As a government organization, how do you establish a social media presence, and how do you get the most from it? How can you use Facebook, Twitter, and other platforms to inform and engage your community?

What does the First Amendment protect in terms of citizens’ comments? How about employees’ comments?

Over the course of one day, instruction will focus on social media law and policy plus content creation. You will learn about the most used social media platforms for governmental organizations, along with new platforms and features to consider. Discussions will focus on how to establish and manage your platforms, develop engaging content, and ensure legal compliance related to comments, staff usage, and records retention.

Flexibility is the name of the game in social media and we will practice flexibility in the course content to make your time worthwhile. Bring your device (tablets, phones, etc.). We will be using them! 

*This is a combined course formerly known as “Social Media Strategies for Government Professionals” and “Social Media Strategies II.”


Meet Your Instructors

This course is taught by Shannon Tufts, Professor of Public Law and Government and Director, Center for Public Technology.

  • Chapel Hill, NC
    March 15
    UNC School of Government
    400 South Road
    Chapel Hill, NC 27514
    View Cancellation Policy
    Course participants who cancel their registration on or before March 07, 2024 will receive a full refund. No refund will be made for cancellations on or after March 08, 2024, but you will receive a transferrable credit to be used within 12 months. Click here to view the School’s full cancellation and refund policy.
    Registration and payment for this course grants access for a single attendee. In order to register a group of attendees, please register each person individually. If you have questions, please contact our registration office at or 919.966.4414.
Social Media Tools (pdf, 135 KB)
For all registration questions, resetting passwords, or login issues please contact:

Dale Zuckert

Assistant Registrar
For questions regarding course details, including location, schedule, materials, and continuing education credits, please contact:

Leslie Rich

Program Associate; Management, Administration, and Leadership Group
Albert and Gladys Hall Coates Distinguished Term Teaching Assistant Professor, Center for Public Leadership and Governance