Social Media for Social Good

Discount available for groups
Kara Millonzi is the faculty lead for the new program Lead for North Carolina.

Facebook, SnapChat, ChatBots & HouseParty: What’s this got to do with government?

If you are a local government professional who is actively managing your town/county social media accounts, this program is for you. 

As a government organization, how do you establish a social media presence, and how do you get the most from it? How can you use Facebook, Twitter, and other platforms to inform and engage your community?

What does the First Amendment protect in terms of citizens’ comments? How about employees’ comments?

Over the course of one-and-a-half days, instruction will focus on social media law and policy plus content creation. You will learn about the most used social media platforms for governmental organizations, along with new platforms and features to consider. Discussions will focus on how to establish and manage your platforms, develop engaging content, and ensure legal compliance related to comments, staff usage, and records retention.

Flexibility is the name of the game in social media and we will practice flexibility in the course content to make your time worthwhile. Bring your device (tablets, phones, etc.). We will be using them! 

This course will be held on March 19, 9am-4pm and March 20, 9am-12pm. Breakfast and lunch will be provided each day.

*This is a combined course formerly known as “Social Media Strategies for Government Professionals” and “Social Media Strategies II.”

Local Government Federal Credit Union offers scholarships to local government employees to apply toward tuition for conferences, classes, and seminars offered by the School of Government. There are four deadlines to submit applications:

  • March 1 (for courses starting between April 1 and June 30)
  • June 1 (for courses starting between July 1 and September 30)
  • September 1 (for courses starting between October 1 and December 31)
  • December 1 (for courses starting between January 1 and March 31)
  • Chapel Hill, NC
    March 19 - 20, 2020
    School of Government
    400 South Rd
    Chapel Hill, NC 27514
    View Scholarship Information

    Local Government Federal Credit Union offers scholarships to local government employees to apply toward tuition for conferences, classes, and seminars offered by the School of Government. There are four deadlines to submit applications:

    • March 1 (for courses starting between April 1 and June 30)
    • June 1 (for courses starting between July 1 and September 30)
    • September 1 (for courses starting between October 1 and December 31)
    • December 1 (for courses starting between January 1 and March 31)
    View Cancellation Policy
    Course participants who cancel their registration on or before March 11, 2020 will receive a full refund. No refund will be made for cancellations on or after March 12, 2020, but you will receive a transferrable credit to be used within 12 months. Click here to view the School’s full cancellation and refund policy.
    View Hotel Information

    Holiday Inn Express – Social Media

    A block of rooms has been set up at the newly renovated Holiday Inn Express Chapel Hill with a rate of $84.00. The rate includes a full deluxe hot breakfast and Wi-Fi. To reserve a room online please click the link Social Media

      To reserve a room by phone call the hotel at 919-489-7555 and provide the name Group Code "SOM”. To receive the discounted rate reservations must be made no later than March 5, 2020.

    View Additional Information
    30
    $750.00
    If you are a returning customer, please note that we have a new course registration system that we hope will be easier for you to use. If you encounter any registration issues, please explore our list of frequently asked questions or contact us at registration@sog.unc.edu or 919.966.4414.
There are no materials avaliable for this course at this time.
For all registration questions, resetting passwords, or login issues please contact:

Dale Zuckert

Assistant Registrar, Registration and Client Services Group
919.966.4414
For questions regarding course details, including location, schedule, materials, and continuing education credits, please contact:

Julia Marshall

Program Associate, Management and Leadership Group
919.962.2771
Shannon Tufts
Associate Professor of Public Law and Government and Director, Center for Public Technology
Lydian Altman
Senior Manager of Leadership Curriculum Development