Parking Alert: South Road Construction

Partial road barriers have been placed at the intersection of South Road and Country Club Road due to a summer construction project. The School’s parking deck is open and accessible from South Road for the duration of the project by driving between the two barriers and entering the parking gate immediately on the left.

Social Media Strategies for Government Professionals

1 upcoming offering - click here to view registration details

Upcoming Course Offerings

Social Media Strategies for Government Professionals
School of Government
Knapp-Sanders Building, CB #3330
400 South Road
Chapel Hill, NC 27516
August 9, 2017

Registration will be available the first week in july-Please check back 

$485.00
View Scholarship Information
Scholarship Information:
The Local Government Federal Credit Union offers scholarships to local government employees to apply towards tuition for conferences, classes, and seminars offered by the School of Government. There are five deadlines to submit applications: March 1, June 1, August 1, September 1 and December 1.
View Cancellation Policy
Course participants who cancel their registration on or before July 25, 2017 will receive a full refund. Those who cancel on or before August 01, 2017 will receive a full refund, less a $25 cancellation fee. No refund will be made for cancellations made after August 01, 2017. All cancellations must be submitted in writing, as outlined in the School’s cancellation policy.

How can you use social media to better inform and engage your community?
Do you need to develop a social media policy for your organization? 

Now that you’ve established a social media presence, how do you get the most from it? How can you use Facebook, Twitter, and other platforms to inform and engage your community?

Do you know how to develop an effective social media policy for your organization? What does the First Amendment protect in terms of citizens’ comments? How about employees’ comments?

Bring your device (tablets, phones, etc.). We will be using them! 

In this one-day, interactive course, you will:

  • Get tips for increasing reach and engagement through various social media platforms;
  • Learn the elements of an effective social media policy;
  • Walk away with specific strategies to make social media work for your organization and community.

This course is taught by Mark Weaver, a government social media expert and popular instructor in School of Government courses 

 

 

Additional information: 

Class is 9-4pm 

Meals- breakfast, lunch and afternoon snack included 

For area hotel information click here

Parking passes and other information will be emailed to registrants early August 

Registration closes Friday, August 4, 2017 5pm 

 

Recurring: 
This course is offered periodically.
View Scholarship Information
Scholarship Information:
The Local Government Federal Credit Union offers scholarships to local government employees to apply towards tuition for conferences, classes, and seminars offered by the School of Government. There are five deadlines to submit applications: March 1, June 1, August 1, September 1 and December 1.
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Faculty Coordinator

individual image for Mark Weaver
Mark Weaver
Communications Counsel

Mr. Weaver is a communications advisor with decades of national and Ohio-based communications experience. In addition, Mr. Weaver has extensive experience working with public and private sector clients on crisis communications, executive speech coaching, and media relations. He’s counseled clients in 18 states. NBC News in Charlotte, North Carolina called Mr. Weaver “one of the nation's foremost experts in crisis communications.”


Prior to founding Communications Counsel, Mr. Weaver was the Deputy Attorney General of Ohio, where he was responsible for crisis management, strategic counseling, and all communications for an agency with 1,400 employees and 50,000 cases. He also served on the Attorney General's four-member Executive Staff and acted as a senior policy advisor and chief spokesman. While there, he co-authored a National Association of Attorneys General Management Study on communications management in five different state attorney general offices. 

His past professional assignments include serving as the Assistant Director of Public Affairs for the U.S Department of Justice, Public Information Director for a large Pennsylvania municipality, and Vice President of a national communications firm in Washington, D.C.

Mr. Weaver has lectured around the country on the use of social media for improved media relations, for better marketing, and in the context of courts and legal ethics. He is an Adjunct Professor at The Ohio State University College of Law, the School of Government at the University of North Carolina Chapel Hill, and the Bliss Institute of Applied Politics at the University of Akron.

Mr. Weaver has provided media advice to thousands of government officials. He's written hundreds of PR plans, conducted media coaching, and supervised countless polls and focus groups. His media production skills have earned him more than a dozen national awards. In 1993, as a young media professional, he wrote, produced, and directed the TV special "An American Story," hosted by former President Ronald Reagan.

Mr. Weaver regularly lectures for national clients such as the Jo Ann Davidson Leadership Institute, the Ann Anstine Excellence in Public Service Series, the John Glenn School of Public Affairs at The Ohio State University, the National Association of State Retirement Administrators, the Ohio Association of Chiefs of Police, the American Bar Association, the National Fraternal Order of Police, the Pennsylvania District Attorneys Association, and the Michigan Supreme Court.

Early in his career, Mr. Weaver was a Communications Director with the Pennsylvania House of Representatives. He also ran a Philadelphia-area communications consulting firm serving more than 100 clients.

Mr. Weaver earned Bachelors and Masters degrees in Public Administration from Kutztown University in Pennsylvania, where he has received more alumni awards than any other graduate of that institution.

He earned his Juris Doctorate from the Delaware Law School of Widener University, where he graduated in the top 15% of his class. In 2004, the University of Akron awarded Mr. Weaver an honorary degree in Applied Politics. In 2012, Mr. Weaver was named Distinguished Chair of that university’s Bliss Institute of Applied Politics.

His op-ed writing has been featured in major U.S. newspapers and he has been interviewed by every major national media outlet including 60 Minutes, Nightline, ABC News, CBS News, NBC News, MSNBC, CNN, FOX News, NPR, BBC, USA Today, Newsweek, Time, New York Times, Washington Post, Los Angeles Times, and the Associated Press.

Mr. Weaver and his wife Lori are the proud parents of two children. They reside in Central Ohio.

For questions regarding course details, please contact the program manager.

Faculty Coordinator

individual image for Susan Hutchinson
919.966.4171
Program Manager
For questions regarding course content, please contact the faculty coordinator.

Faculty Coordinator

individual image for Peg Carlson
Professor of the Practice in Public Leadership and Organizational Development
For questions regarding registration, resetting passwords, or login issues, please contact Registration at registration@sog.unc.edu or 919-966-4414.
Public Officials - Local and State Government Roles
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