Digital Secrets to Effectively Marketing Employability Skills for Young Adults

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- Covid-19 Response

How can we re-engage young adults who are not currently in school or employed in living-wage jobs? To address this dilemma, ncIMPACT partnered with the N.C. Community College System to create and market an online self-paced course—“7 Steps to Get Hired: The Key to Building Your Future” —intended to connect users with resources and help them navigate job and educational opportunities. A digital marketing company, Hive Digital, was engaged to create targeted ads and tailored messaging promoting the course, identifying potential participants and encouraging their enrollment. The campaign proved remarkably successful, reaching young adults in every county and doubling sign-up goals in just two months. Digital Secrets to Effectively Marketing Employability Skills to Young Adults explores these marketing strategies and provides data to help readers better understand how to market to young adults, proving that the right digital strategy can help connect youth with the resources they need to build a brighter future.

ncIMPACT Initiative #2025/01

Digital Secrets to Effectively Marketing Employability Skills for Young Adults